Social paying power
I designed and helped set up #PAY, an integration with Twitter that allows users to make payments simply by tweeting. Mostly adopted by charities, users tweet @charity #donate to donate a set amount.
Illustration: campaign image for a charity using #PAY
The #PAY logo was designed to be simple, clear and highly flexible, so that subsidiary brands #DONATE, #PLAY etc could fit in and be part of the family with #PAY retaining a 'master' brand look.
The below is a diagram of #PAY’s user onboarding, showing the donation flow for a registered and unregistered user, including GifAid.
This is the simplest, bare bones, white-labeled #PAY user journey from the moment a user receives a tweet asking them to register.
I made a little animation to show users how easy it is to donate to their favourite charity with #PAY.
Rapid, high fidelity prototyping
User interface design
See what else was cooked upView more case studies
Thought about on a bus in London
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Great design can come a long way.