2/2017 – now
Kindeo is an autobiographical storytelling iPad app aiming to let user create a lasting legacy that is shared with family members. As the sole designer in a small, agile team I am tasked with the design of the app, the sharing website and landing pages and their the user journeys, from first-time-use to app mastery.
UI User testing iPad app Onboarding
Design lead (freelance)
9/2016 – 2/2017
During a few months as a freelancer I worked on the UI of a travel agent’s back office booking system and its consumer web site. I also designed email sequencing in Salesforce & Gmail integration software Ebsta, as well as their GDPR management tool.
UI Dashboard Admin tools Software Travel
4/2016 – 8/2016
Dash was a suite of audio analytics tools allowing podcast creators gain better insight into their audience. I designed Jukebox, a podcast app for iPhone and iPad, the analytics dashboard, several bespoke audio apps, a consumer and enterprise website and dev docs.
iPhone app iPad app Dev docs Illustration Dashboard UI
March 2013 – March 2016
Dave’s Lab is an independent research and technology company that focuses on e-commerce and payment solutions. Among other projects I designed a global multi-language store and helped define its brand, a finance application and a property management site and dashboard. We set up several companies with our own proprietary software, one of which is #PAY, a social payment and Twitter integration for which I did the brand identity, user experience and dashboard interface design.
e-commerce Branding Payment platforms Illustration Onboarding Dashboard
April 2012 – February 2013
Luxup was an online member’s club / rewards programme, that wanted to bridge the widening gap between e-commerce and luxury fashion brands’ flagship store experience. I helped design user journeys for online stores in three regions, editorial pages, checkout and product pages.
e-commerce Branding Fashion Illustration Editorial
Mid-Weight Designer (freelance)
2010 – 2012
After leaving Selfridges I freelanced for various online retailers, among them M&S, Miss Selfridge and Hobbs, and I worked on the launch of Mr Porter. As a side project I developed a game concept that I had built into an online multi-player game.
e-commerce art direction iPhone app Responsive design
2007 – 2010
Selfridges is the world’s best department store. In fact, it won that title twice during my time there. I had the privilege to build its brand through varied and exciting projects, most notably the design of their Centenary Exhibition in 2009, various instore event graphics and their own label food brand.
Print Events Exhibition Retail Fashion Food Editorial
2005 – 2007
I moved to London in 2005 and during the first two years I worked as an artworker in various design studios, learning production techniques in food packaging, annual reports, events, books and a bit of retouching. Around this time I was mostly fooling around with Flash and I set up my first Wordpress site... whoop whoop!
100 Design classes
Central St Martin’s
Rapid idea generation
OTIS College of Art & Design
Los Angeles, USA
Painting Large scale photography Art critique
1997 – 2002
Willem de Kooning Academy
Rotterdam, The Netherlands
Illustration Design methodologies Painting Photogaphy Collage
I’ve mostly worked in small and agile product teams, delivering large websites, apps and small landing pages quickly and with dedication. Below is a list of skills and methods acquired over the years, that I feel most comfortable with.
Rapid, high fidelity prototyping
One of the most thrilling aspects of being a designer is the opportunity to dive into varied industries and try to understand its market, its customers and their visual language. I’ve designed products in the following industries.
Made with love in London