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Work experience

Design lead

2/2017 – now

KINDEO

Kindeo is an autobiographical storytelling iPad app aiming to let user create a lasting legacy that is shared with family members. As the sole designer in a small, agile team I am tasked with the design of the app, the sharing website and landing pages and their the user journeys, from first-time-use to app mastery.

Design areas

UI User testing iPad app Onboarding


Design lead (freelance)

9/2016 – 2/2017

During a few months as a freelancer I worked on the UI of a travel agent’s back office booking system and its consumer web site. I also designed email sequencing in Salesforce & Gmail integration software Ebsta, as well as their GDPR management tool.

Design areas

UI Dashboard Admin tools Software Travel


Design lead

4/2016 – 8/2016

Dash Audio

Dash was a suite of audio analytics tools allowing podcast creators gain better insight into their audience. I designed Jukebox, a podcast app for iPhone and iPad, the analytics dashboard, several bespoke audio apps, a consumer and enterprise website and dev docs.

Design areas

iPhone app iPad app Dev docs Illustration Dashboard UI


Creative Director

March 2013 – March 2016

Dave’s Lab

Dave’s Lab is an independent research and technology company that focuses on e-commerce and payment solutions. Among other projects I designed a global multi-language store and helped define its brand, a finance application and a property management site and dashboard. We set up several companies with our own proprietary software, one of which is #PAY, a social payment and Twitter integration for which I did the brand identity, user experience and dashboard interface design.

Design areas

e-commerce Branding Payment platforms Illustration Onboarding Dashboard


Senior Designer

April 2012 – February 2013

Luxup

Luxup was an online member’s club / rewards programme, that wanted to bridge the widening gap between e-commerce and luxury fashion brands’ flagship store experience. I helped design user journeys for online stores in three regions, editorial pages, checkout and product pages.

Design areas

e-commerce Branding Fashion Illustration Editorial


Mid-Weight Designer (freelance)

2010 – 2012

After leaving Selfridges I freelanced for various online retailers, among them M&S, Miss Selfridge and Hobbs, and I worked on the launch of Mr Porter. As a side project I developed a game concept that I had built into an online multi-player game.

Design areas

e-commerce art direction iPhone app Responsive design


Graphic Designer

2007 – 2010

Selfridges

Selfridges is the world’s best department store. In fact, it won that title twice during my time there. I had the privilege to build its brand through varied and exciting projects, most notably the design of their Centenary Exhibition in 2009, various instore event graphics and their own label food brand.

Design areas

Print Events Exhibition Retail Fashion Food Editorial


Artworker

2005 – 2007

I moved to London in 2005 and during the first two years I worked as an artworker in various design studios, learning production techniques in food packaging, annual reports, events, books and a bit of retouching. Around this time I was mostly fooling around with Flash and I set up my first Wordpress site... whoop whoop!

Design areas

Production

Education

2018

100 Design classes

Central St Martin’s
London, UK

Focus

Rapid idea generation


2001

Fine art

OTIS College of Art & Design
Los Angeles, USA

Focus

Painting Large scale photography Art critique


1997 – 2002

BA Illustration

Willem de Kooning Academy
Rotterdam, The Netherlands

Focus

Illustration Design methodologies Painting Photogaphy Collage

Design areas

I’ve mostly worked in small and agile product teams, delivering large websites, apps and small landing pages quickly and with dedication. Below is a list of skills and methods acquired over the years, that I feel most comfortable with.

Product design

UI design

Brand identity

Wireframe

Motion design

Rapid, high fidelity prototyping

Interaction Design

iPhone app

iPad app

Icon development

Illustration

User testing

Industries

One of the most thrilling aspects of being a designer is the opportunity to dive into varied industries and try to understand its market, its customers and their visual language. I’ve designed products in the following industries.

Services

Finance

Fashion

Travel

Podcasting

Payment

Enterprise

Retail

double-decker

Made with love in London