image

Purposeful

prototyping

I design apps and websites for companies large and small. The most efficient way to get validation is to build quickly and test.
How?

As you might have guessed, I believe in rapid prototyping. The sooner we get something that behaves and functions (almost) like the real thing in the hands of users, the better.

I am a Digital Design Director with experience leading the best teams in London and Hong Kong. I try to get the best out of the people I work with in order to deliver the best products for my clients.

Hashtag Pay

Frictionless Payment

With a few friends I set up #PAY, a frictionless payment service that integrates with Twitter. Users can set up an account and donate to their favourite charities simply tweeting the a hashtag.

View #PAY

Family

With family storytelling startup Kindeo I redesigned the iPad app’s navigation and sharing site, as well as designing new features including text and photo input.

View Kindeo
Kindeo

Illustration by Alex Mathers


Hashtag Pay

Frictionless Payment

With a few friends I set up #PAY, a frictionless payment service that integrates with Twitter. Users can set up an account and donate to their favourite charities with a tweet.

View #PAY

Fashion

I helped design a multi-language e-commerce and editorial platform for online members’ club Luxup, marrying its brands’ luxury flagship store experience with a premium and energetic digital offering. I’ve also worked on M&S, Mr Porter, Selfridges and Le Chameau.

View Le Chameau
Le Chameau

See what else was cooked up

View more case studies

Passions

I love working on projects that positively impact people’s lives; by making necessary tasks easier and by simply creating something people enjoy. I aim to make a big impact efficiently, by adding fun and clarity of purpose.

Path to Product

I started designing for print, events and exhibitions. At the same time I was designing simple websites. Pretty soon these became blogs, which turned into shops, which became larger, multi-region e-commerce platforms. Then iPhone and iPad apps, desktop software and web apps. I've always worked closely with developers and project managers, adopting best practice production methods along the way.

Tools

Day to day I use Sketch and Marvel for wireframes, user journeys and complete designs. I also like to work directly in HTML and CSS and I use Framer a lot for app transitions and flows. I do my illustrations by hand, in Illustrator and Photoshop.

Companies

These are some brands I have worked for.

double-decker

Thought about on a bus in London

Reach out

Let’s talk if you have an interesting idea for a new service, want help connecting better with your customers or want to increase your users.
Great design can come a long way.